Invitation
Colt Starting Australia would like to personally invite your business to become a valued partner in 2019 and beyond.
Information on various partnership opportunities and associated benefits are outlined in our sponsorship prospectus that can be downloaded below.
Opportunity
By becoming a valued partner of Colt Starting Australia, we are opening the door for your brand, business and associated networks to share in...
EVENTS
Audience
- Combined attendance of more than 35,000 at our two current premier Colt Starting Events
- Brand exposure to approximately 20,000 engaged audience members over two days through signage, loud speaker announcements, scripted program inclusion, and event handbooks.
- Opportunity for direct business to consumer marketing to approximately 7,000 or more attendees.
- Future anticipated target audience in excess of 100,000 with Colt Starting Events being hosted at other major Australian agricultural and equine sporting events/ shows added to our annual calendar.
Media
- Our events attract coverage from all major print, TV and online media networks including horse industry specific publications. We have a professional media team dedicated to generating unique angles for target media pre, during and post events.
THE PLATFORM
Credible Brand Association
- Credibility of being aligned with trusted brands at premier regional agricultural and horse sporting events, and many others in future
- Credibility of partnering with an outstanding Colt Starting Event and platform that has stood the test of time, has all professional indemnity cover and public liability insurances, and is on an incredible growth trajectory due to significant infrastructure and marketing investment
Social Media
- 5,000 current engaged followers which is expected to double or triple in the next 12 months
- Post reach of up to 50,000 target demographic during peak event periods
- Professional YouTube channel set to attract 1000s of views
- Instagram- inspiring photo documentary of exceptional Australian horsemanship in action and performance horses
Website
- New website set to attract thousands of hits per month through targeted campaigns and advertising
- Circumstantial growth expected in next 12 months due to significant investment in professional marketing campagins
- Professional photography and videography shared on all platforms to tell our story and yours – engaging, educational, inspiring, and motivating
Network
- Access to our exclusive partner network (industry, breeders, owners, riders, accredited trainers) including networking functions and collaboration opportunities
Unique Marketing Initiatives
- Custom marketing initiatives created in collaboration with our major partners and Colt Starting Australia marketing expert to generate opportunities tailored to their business objectives.
- Unprecedented and comprehensive sire promotion from professional profile including photography and video on our stallion directory, advertisements in all event handbooks, and opportunity to take pride of place in Colt Starting Australia championship rings.
Major Campdraft Incentive
- Colt Starting Australia will run an incentive at a major Australian campdraft that will provide an exceptional end-to end marketing opportunity for sires and open the door for them to be bred to proven performance mares. Their future progeny will then be welcomed to be started at a Colt Starting Australia championship with a credible trainer.
OUR AUDIENCE
Our engaged audiences include…
- Performance horse breeders, owners, riders- namely in the Campdrafting and Cutting fields
- Australia’s most credible and respected horse trainers
- Rural, agricultural and equine related industry businesses and businesses desiring to reach these markets
- The general public including regional drive markets, tourist and equine enthusiasts
